Work Overview

We led the transformation of SocialAds, a social media advertising agency, into Deiza Studio, a bold, versatile, and creatively-driven brand that offers a wider range of services including branding, design strategy, AI automation, and creative consulting. This strategic rebrand repositioned the company in a crowded digital market as a sophisticated creative partner rather than just an Ad service provider.

Objectives

To evolve the brand identity to reflect a broader range of creative solutions, expand into new markets, and attract clients and talent aligned with our growing capabilities while shedding the limiting perception attached to the name “SocialAds.”

The Process

1. Brand & Market Research: Conducted in-depth brand analysis, competitor mapping, and customer feedback collection to discover emotional and strategic brand opportunities.
2. Naming & Positioning: Created the name “Deiza Studio” to communicate creativity, distinctiveness, and service flexibility beyond social advertising.
3. Visual Identity Development: Designed a sleek and elevated visual system, including logo, social templates, and collateral to reflect the studio’s evolved focus.
4. Service Realignment: Expanded the service offering to include:
   • Brand Identity Development
   • Brand Relaunch Strategy
   • Brand Health Audits
   • AI Agents and Automation
5. Client Communication Rollout: Executed a multi-phase communication plan starting with teasers and storytelling content to inform existing clients and attract new ones.

The Solution

We delivered a full rebranding solution for Deiza Studio, including:

• A new brand name and refined brand narrative.
• Visual identity system that embodies sophistication and innovation.
• A realigned service suite built around strategic creativity and AI-driven solutions.
• Launch and rollout strategy, including updated online presence, content, and marketing.

Impact

• Client Growth: 35% increase in client acquisition within 6 months post-rebrand.
• Revenue Diversification: New creative services now make up 40% of total revenue.
• Brand Positioning: Elevated market perception from a social media ad agency to a strategic creative studio.
• Talent Attraction: Drew high-quality creative professionals, enhancing service quality and internal culture.